Everything can be art if given the time.

Gillette Commercials

Gillette commercials are already known for their sharp and smooth results. Changing the perspective of a mass-produced product to a crafted piece of art shows the true ability of this product. The heated, the king, and the recyclable razor were selected for this new perspective. By selecting razors from the ecofriendly, classic and heated series I developed themes appropriate for each category of Gillette razor. An oil brush texture shows the details of the brush strokes to give the sensation of a delicate crafted art piece rather than a common razor.